Although there is six days gap between the release dates of NTR’s Jai Lava Kusa and Mahesh Babu’s SPYder, their clash for Dasara holidays season has become the talk of the town. So, which film has upper hand here?
Since both films have two equally popular stars in lead role, craze is humongous for both of them. Content wise, both look promising in their respective genres. Coming to the most crucial Promotions, JLK seems to have a clear upper hand over Spyder.
Producer Kalyan Ram, who amassed table profits with JLK, isn’t stacking that money, and is deploying an aggressive promotional strategy for his film. He aims to make JLK a landmark film in the career of NTR and for his production house, NTR Arts, and hence is pumping in money for promotions. Their PR team has already prepared an intensive promotional campaign in Print, digital media and on Radio and TV. Looking at the promotions, the film is expected to shake the box office in the first week of its release irrespective of the talk.
SPYder on the other hand is lagging behind JLK, as of now. They are organizing a huge pre-release event on Sep 15, and release the much awaited trailer. Makers look to be concentrating more on the Tamil market, and are relying on Mahesh’s stardom to do the job in the Telugu states, which may backfire in the end.
As of now JLK has upper hand. But, if Spyder makers start promotions at least now, they can catch up with the NTR starrer as they have one week more time than JLK’s to promote their film.